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Client: The Columbus Diamond Exchange
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Project: Name: Customer Retention
Medium: Email → Blog post
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Fine jewelry is a luxury. To keep customers of a local jeweler excited about his wares, I researched and wrote a series of blogs about gemstones, jewelry history, and jewelry design. I also wrote emails and sent them to his customers using MailChimp. Lacking a designer, I found my own images and did my best to place them aesthetically.
This email and blog post tell the true story of a customer whose diamonds went AWOL in a startling way.
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